Hi,

I’m Rhea Shah

Marketing Strategist | CRM Automation Specialist | Data-Driven Brand Builder

I create integrated marketing systems that combine analytics, automation, and storytelling to scale impact and drive results.

Welcome to my portfolio.

I’m a marketing professional with a global perspective, a 4.0 GPA from Fordham University’s STEM-backed Master’s in Marketing Intelligence program, and the only person in my cohort to be awarded a merit-based continuing scholarship. I bring a passion for bridging strategy with execution and specialize in building marketing ecosystems that are insight-led, automation-enabled, and built to convert.

My work spans B2B, nonprofit, and sustainability sectors — from driving a 60% lift in engagement at Net Zero Logistics to automating lead funnels and shortening sales cycles at FastSigns. Whether it’s launching a new CRM, crafting high-performing campaigns, or reporting on marketing ROI, I thrive at the intersection of creativity, technology, and performance.

What I Bring to the Table

🔧 CRM & Marketing Automation

I build and optimize marketing workflows using HubSpot, Salesforce, and Marketo — enabling segmentation, lead scoring, lifecycle targeting, and campaign tracking that align with business KPIs.

✨ Campaign Execution

Skilled in A/B testing, audience targeting, and multichannel rollout — I’ve led over 40 integrated campaigns across industries, delivering measurable lifts in engagement, lead quality, and conversion.

📊 Analytics & Insights

Fluent in Tableau, Power BI, SQL, and Google Analytics — I uncover performance insights, forecast trends, and report actionable metrics that shape decision-making and strategy.

📣 Content Strategy & Storytelling

From branded newsletters to stakeholder decks and social campaigns, I create narratives that elevate visibility, resonate with audiences, and strengthen brand identity.

🎓 Strategic & Leadership Experience

As President of Fordham’s South Asian Business Association and a board member of the Graduate Marketing Society, I’ve led initiatives, managed teams, and built strong campus-wide campaigns — sharpening my skills in project ownership, collaboration, and community-building.

📍 Quick Snapshot

🎓 M.S. Marketing Intelligence, Fordham University — GPA 4.0, Merit-Based Scholarship, CAMS Certified

🏆 Led 60% engagement lift via segmented CRM strategy at Net Zero Logistics

✉ Executed 40+ digital and email campaigns across 5 industries

🛠 Tools: HubSpot | Salesforce | Marketo | Tableau | SQL | Google Analytics | Photoshop | Constant Contact

🌐 Global Experience: Mumbai → New York

🤝 Team Player & Cross-Functional Collaborator

“I don’t just market—I build systems that move people and performance. ”

— Rhea Shah

Let's Connect

Want to explore my work, collaborate on a project, or chat about a role? Feel free to browse my projects, download my resume, or send me a message.

Email Me

rshah86@fordham.edu

Rhea

Hi,